Calculating the ROI of Your AI Chatbot: A Complete Guide

Is an AI chatbot worth the investment? Let's break down the numbers for a typical SME in India.

Cost Savings

The average support ticket costs between $5 to $15 when handled by a human. An AI chatbot can resolve these for cents. If your business handles 1,000 queries a month, you could be saving over $5,000 monthly.

Lead Generation ROI

Beyond support, chatbots are powerful lead magnets. By engaging visitors 24/7, businesses using Nimmi AI report a 35% increase in qualified leads compared to static contact forms.

Customer Lifetime Value

Better support leads to higher retention. A chatbot that solves a customer's problem in seconds increases trust and repeat purchases.